Ecommerce sales have increased dramatically due to the pandemic and the need for home deliveries in lockdown. But the way in which customers are shopping and what keeps them coming back has changed and could determine the future of ecommerce shopping for years to come.
of consumers say a bad online shopping experience is enough to turn them off a brand for good.
would be more likely to shop with a retailer that makes the returns process easier.
state the ability to track an order is one of their top three considerations when buying a product.
Brand experiences last well after consumers click ‘buy’ and are becoming ever-more important in the coronavirus era