Elly Strang, digital editor at Noissue, gives her interpretation of why packaging is so crucial for any online business.
She states “by neglecting your packaging, you bypass a golden opportunity to influence brand perception. Ecommerce businesses don’t have as many touchpoints with customers as bricks-and-mortar businesses do, so it’s important to tap into the ones that are available!”
Further on in her article she says “Before a customer sees and experiences your product, the first impression they’ll have of your brand is of your packaging. This makes it a key touchpoint for establishing a connection with your customer, as well as an important extension of your brand experience. In fact, 40% of online shoppers say branded packaging makes them more likely to recommend a product to friends.”